Naturally my vantage point of this topic is from my perspective. That being said I have asked clients their opinion.
What do you look for in a real estate agent? The most common answer is "the one with the most signs up". That makes sense. Pick the popular one, the busiest agent in the area. They must be doing something right. Absolutely! The second response, and often the first, is "I ask around and get a referral".
When I'm on a listing interview I try to explain to potential sellers the following:
1. You and your agent will be having a relationship during this process. Start by selecting one that you feel comfortable with and that you believe will offer the best service.
2. Next, check references.
3. Are they taking the time to explain the process?
4. Did they do a written evaluation of your home showing how they arrived at a listing price?
5. What do they offer?
6. Check out their website and social media pages.
If you are listing your home on the MLS® service and your agent advertises using the DDF services as well, your home is exposed to the entire world online. There's no magic to this; except in the presentation.
Here is where you can differentiate between agents. Do they have a plan for getting your house market ready? Are they using professional photography? What is their marketing plan?
Does this make a difference? Absolutely. If your home isn't ready, you'll lose buyers.
We live in a visual age and one with a short attention span. Buyers click in and click out in under 5 seconds. You have to grab their attention.
Selling your home is a huge decision and a large process that done with precision and guideance can net you the best price.